A metric used to measure the level of interaction (likes, comments, shares) that content receives relative to the business influencer's number of followers.
Read the BIM (Business Influencer Marketing blog)
Keep up with the latest trends in regards to business influencer marketing.
How Business Influencer Marketing Drives Eco-Led Growth and Go-to-Market Success
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Moving the Needle: How to Use Influencer Marketing to Influence Hidden Champions and Drive Real Business Outcomes
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How to Build a Long-Term Business Influencer Marketing Strategy for Sustained Success