Account Based Marketing

A focused approach in business marketing where campaigns are tailored to specific accounts or customer segments, often involving influencers to increase effectiveness.


Read the BIM (Business Influencer Marketing blog)

Keep up with the latest trends in regards to business influencer marketing.

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How Business Influencer Marketing Drives Eco-Led Growth and Go-to-Market Success

Mark Pearcy

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Moving the Needle: How to Use Influencer Marketing to Influence Hidden Champions and Drive Real Business Outcomes

Mark Pearcy

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How to Build a Long-Term Business Influencer Marketing Strategy for Sustained Success

Mark Pearcy

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